There’s tough competition from almost every manufacturer, including less expected makers Aston Martin, Jaguar and Ferrari. The 2017 XV plays little brother to the larger Outback and Forester models. The brand has three products in its SUV line-up a fact which shouldn’t surprise anyone given the growth of this new ‘family standard’ segment, but does, simply because it means Subaru is more than Marque Impreza. This has had limited market appeal, overshadowed the rest of the range and led to a 26% drop in UK sales from 2016 to 2017.
For last 20 years, the Japanese brand has been associated with motorsport and massive gold rims. Subaru is a brand hell-bent on reinventing itself in the UK.
That said, the Subaru XV’s standard spec falls just short of more luxury marques in the same segment. On price, it’s arguably less competitive since its £24,995 on-road price tag is at the top end of many rivals’ highest spec. The Subaru XV rocks a lower profile than rivals, offering improved stability and handling.Ĭoupled with a commendable effort integrating technology, it’s less cookie cutter and this definitely adds to the XV’s appeal. The 2018 Subaru XV is the Japanese brand’s latest attempt to up sales in Blighty.Ī whole redesign and new global platform means the new XV is a complete step-change for the model.
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